Websites using Klaviyo

✨ Facts about Klaviyo

1. Klaviyo is a marketing automation software: Launched in 2012, Klaviyo is a software platform designed to help businesses grow by enabling them to create personalized and automated marketing campaigns, using email and SMS, for their customers.

2. Focus on e-commerce businesses: Klaviyo primarily caters to e-commerce businesses, allowing them to leverage customer data to improve sales and streamline marketing efforts. It integrates with various e-commerce platforms such as Shopify, Magento, BigCommerce, and WooCommerce.

3. Advanced segmentation capabilities: Klaviyo allows businesses to segment their customer base into highly targeted groups based on factors such as demographics, purchase history, email interaction, and website behavior, leading to more relevant and effective marketing campaigns.

4. Pre-built email templates and sign-up forms: The platform offers a wide range of pre-built and customizable email templates, sign-up forms, and pop-ups that businesses can use to grow their email lists, engage their customers, and increase conversions.

5. Analytics and reporting tools: Klaviyo provides a comprehensive suite of analytics and reporting tools, allowing businesses to track the performance of their marketing campaigns and easily measure their return on investment. Some of the key metrics to track include open rates, click-through rates, conversion rates, and revenue generated from campaigns.