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Permutive

Permutive

Miscellaneous·permutive.com ↗
Miscellaneous

Permutive is a company active in software development. It was started in 2016 and is recognized for providing a well-developed infrastructure to advertisers and publishers. It takes a ‘privacy-safe’ approach and offers an easy-to-use audience platform. It enables its user base to rely on first-party data and ensure optimal audience activation. Permutive also relies on artificial technology. It uses a first-party cookie approach for efficient audience targeting. It offers Permutive Vaults to connect audiences with advertisers in a safe manner. It also helps advertisers target user groups on the basis of common attributes. It performs real-time segmentation and analysis. Permutive also offers accurate and reliable live campaign analysis to deliver actionable audience insights.

2,942
websites using Permutive
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Websites using Permutive by countrymarket share · top 8 countries
🇬🇧United Kingdom
10%
🇪🇸Spain
6.4%
🇺🇸United States
4.7%
🇨🇦Canada
3.5%
🇮🇹Italy
2.2%
🇩🇪Germany
2.2%
🇵🇱Poland
1.5%
🇫🇷France
0.9%
0%3%6%9%12%
Websites using Permutive by industrydetected industries
Entertainment · 27%Print & Publishing · 21%Movies & TV · 20%Technology & Computing · 16%News & Weather · 11%Marketing & Advertising · 6.3%MARKETSHARE
Entertainment27%
Print & Publishing21%
Movies & TV20%
Technology & Computing16%
News & Weather11%
Marketing & Advertising6.3%

Websites using Permutive

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Frequently asked

What is Permutive?›
Permutive is a real-time data management platform (DMP) that helps publishers and marketers understand, target, and analyze their audience data across multiple platforms, enabling them to deliver customized advertising experiences and drive better user engagement.
What platforms does Permutive support?›
Permutive supports various platforms including websites, mobile applications, and over-the-top (OTT) services. Integrations with popular advertising and analytics platforms like Google Ad Manager, AppNexus, and Adobe Analytics are available to streamline your data management and targeting processes.
How does Permutive maintain user privacy?›
Permutive is committed to user privacy by adhering to data protection regulations like GDPR and CCPA. The platform does not rely on third-party cookies for audience segmentation, ensuring user privacy is respected while maintaining efficient audience targeting for publishers and marketers.
What is edge processing in Permutive?›
Edge processing is a unique feature of Permutive where data processing and segmentation are performed on the client-side, rather than on the server-side. This reduces the latency in data processing and enables better real-time targeting and segmentation decisions based on users' browsing behavior.
How can I integrate Permutive with my existing marketing stack?›
Permutive provides a RESTful API and SDKs for easy integration with your existing marketing tools and platforms. Additionally, popular integrations with tools like Google Ad Manager, AppNexus, and Adobe Analytics can be set up seamlessly to allow for efficient data management and targeting across your marketing stack.

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