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Optimizely

Optimizely

Performance·www.optimizely.com ↗
A/B Testing

Optimizely is a platform that works with businesses to optimize the experience for customers in a safe and effective manner. It is based in New York. It comes with a rich set of tools to enable businesses to create unique digital experiences for their websites. Optimizely enables businesses to perform testing and receive insights in order to create better UX for their customers. Optimizely boasts a vast network of partners around the world. It also works with businesses to plan their marketing approach and strategy. It provides its services in the areas of content management and feature management as well. It uses Artificial Intelligence to help businesses create more personalized digital experiences.

45,645
websites using Optimizely
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Websites using Optimizely by countrymarket share · top 8 countries
🇺🇸United States
11%
🇬🇧United Kingdom
3%
🇦🇺Australia
1.6%
🇩🇪Germany
1.1%
🇨🇦Canada
1%
🇪🇸Spain
0.6%
🇳🇱Netherlands
0.5%
🇮🇳India
0.3%
0%3%6%9%12%
Websites using Optimizely by industrydetected industries
Photography · 28%Insurance · 25%Marketing & Advertising · 15%Technology & Computing · 15%Software Development · 8.6%Family & Relationships · 7.8%MARKETSHARE
Photography28%
Insurance25%
Marketing & Advertising15%
Technology & Computing15%
Software Development8.6%
Family & Relationships7.8%

Websites using Optimizely

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Frequently asked

What is Optimizely?›
Optimizely is digital experience service platform software. It delivers A/B testing and multivariate testing tools and feature toggle capabilities. Businesses can personalize websites, manage web content, and avail digital commerce. Optimizely helps make data-driven decisions to progress website and applications’ performance.
What services does Optimizely offer?›
Optimizely offers many services to optimize digital experience. These services help in A/B testing, personalizing the website, feature flags, content management, and digital commerce. In addition, Optimizely offers tools for web experimentation, recommendations, and integrations with analytics tools and mobile, full stack, CDP, and OTT.
How does Optimizely work?›
Optimizely works by generating variations of website elements and then screening these variations to diverse groups of visitors. The elements are generally headlines, images, and buttons. This platform tracks and analyzes the results to choose the best-performing variations. These results help in crafting websites with better design and content.
What are some of the features offered by Optimizely?›
The main features Optimizely offers are A/B and multivariate testing, personalization, web experimentation, and analytics. In addition, there are integration features available, including analytics tools. Businesses can avail of these features to advance their website performance and conversion rates. Other features include audience targeting, security, GDPR, and CCPA compliance.
What are the benefits of using Optimizely?›
The benefits of using Optimizely are: Better website performance and conversion rates. A healthier understanding of customer behavior. Data-driven decision aptitude. In addition, businesses use Optimizely to raise revenue and develop the customer experience. Other benefits include brand visibility and reach, flexibility, ease of use, and team collaboration.

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