Websites using Marketo Forms

✨ Facts about Marketo Forms

1. Marketo Forms is a feature within the Marketo Engage platform: Marketo Forms is a powerful tool available to users of Marketo Engage, which is a leading marketing automation software. This feature helps marketers design and integrate customized web forms into their websites or landing pages to capture lead information and better engage prospects.

2. Drag-and-drop Interface: Marketo Forms offers a user-friendly, visually appealing interface that allows marketers to easily create web forms by dragging and dropping form fields, allowing them to collect the specific information they need from site visitors.

3. Progressive Profiling: Marketo Forms supports progressive profiling, a feature that helps marketers gradually collect detailed information about leads by showing them new or additional questions each time they fill out a form. This enhances the data accuracy and lead quality while preventing form fatigue in site visitors.

4. Integration with CRM and other marketing applications: Marketo Forms can be seamlessly integrated with various customer relationship management (CRM) systems, as well as other marketing tools like Google Analytics and Adobe Analytics. This provides marketers with a unified view of prospect information and the ability to track form submissions across applications.

5. Advanced customization and personalization capabilities: Marketo Forms allows users to apply conditional formatting, custom CSS styling, and various other design elements, helping marketers create tailored forms that align with their brand image and target audience preferences. Additionally, Marketo Forms can pre-populate form fields with known information, providing a personalized and streamlined experience for site visitors.