Magento vs Shopify
A side by side look at reach, regional footprint and where each ecommerce technology actually wins, built from live detections across millions of websites.
The short version. Shopify has roughly 13x more sites overall (76.3K vs 968.9K). But the split flips by market: Magento over-indexes in Slovenia, Poland and Slovakia, while Shopify runs the majority in Japan, Canada and New Zealand. Which one fits depends far more on your market than on raw totals.
Head to head
Where each technology comes out ahead, by dimension
Who leads each market
Share of the two technologies per country. The marker is Magento's 7% global share, so bars past it lean Magento.
Where to build
Building an app, theme or agency around one technology? This is where its sites actually concentrate.
Build for Magento
Build for Shopify
United States is the most one-sided market in this comparison: 115.4K Shopify sites to 5.3K on Magento, a 96% split. For a new project there, the ecosystem, plugins and talent all point one way.
Which should you choose
A quick read based on reach and regional traction
Choose Magento if
- ✓You sell into Slovenia, Poland and Slovakia, where it has real traction.
- ✓You value where it concentrates its footprint over sheer volume.
- ✓Your team is already invested in the Magento stack.
Choose Shopify if
- ✓You operate in Japan, Canada and New Zealand, its heartland.
- ✓You want the larger install base (968.9K sites) and a bigger ecosystem.
- ✓Your team is already invested in the Shopify stack.
Export the websites behind either technology
Get the sites using Magento or Shopify with socials, country and industry filters.