Market research

Size a software market by counting it, not estimating it

Most market sizing starts with a survey and a multiplier. This starts with the web: every site, every technology we can detect on it, counted and recounted as we crawl. You get adoption, not opinion.

Category pages are free to read.

Take it anywhere

  • Claude
  • Chrome
  • HubSpot
  • Firefox
  • ChatGPT
  • Edge
  • Your WebApp
01

Every category has a leader, and a long tail that matters more

The leader is rarely the interesting part. The useful question is what share sits behind it, how fast the challengers are being adopted, and which tools cluster together on the same sites.

Each category below opens into its full ranking, with every member technology and the count behind it.

Open the directory →
Leaders by categorymost detected
WordPressContent management15M
Google AnalyticsAnalytics13M
WooCommerceEcommerce5.3M
VisaPayments4.7M
Yoast SEOMarketing5.2M
02

A global number hides the market you actually sell to

Adoption is not evenly spread. A tool that looks dominant worldwide can be a minority choice in the one country you are expanding into, and the reverse is just as common.

Every category and every technology can be read by country and by industry before you commit a roadmap to it.

See a category by country →
CMS · by countrytop 8
USUnited States5.9M
DEGermany5.1M
GBUnited Kingdom2.5M
FRFrance2.2M
ITItaly2.1M
NLNetherlands2M
ESSpain1.3M
CACanada1.3M
03

Then watch it move

A market snapshot ages the day you take it. Technology signals record the adds and drops as they happen, so the question stops being what the market looks like and becomes which way it is going.

How signals work →
CMS · by industrytop 8
Technology & Computing1.2M
Education1.1M
Shopping1M
Construction874K
Medical & Healthcare823K
Marketing & Advertising782K
Non-profit & Charity571K
Society536K
The loop

Three moves, then it runs itself

1

Pick the category

Start from the part of the stack your product lives in and read its ranking in full.

2

Cut it to your market

Narrow by country, domain ending and industry so the number means something for you.

3

Track the direction

Watch the technologies that matter so next quarter’s read is a trend, not a fresh guess.

Counts are detections on public pages, the same pages a search engine reads. A site runs many technologies at once, so category totals count detections rather than partition the web. How the data is made