Squarespace vs Wix
A side by side look at reach, regional footprint and where each content management system technology actually wins, built from live detections across millions of websites.
The short version. Wix has roughly 38x more sites overall (67.2K vs 2.6M). But the split flips by market: Squarespace over-indexes in United States, Sweden and Australia, while Wix runs the majority in Russian Federation, Brazil and Turkey. Which one fits depends far more on your market than on raw totals.
Head to head
Where each technology comes out ahead, by dimension
Who leads each market
Share of the two technologies per country. The marker is Squarespace's 3% global share, so bars past it lean Squarespace.
Where to build
Building an app, theme or agency around one technology? This is where its sites actually concentrate.
Build for Squarespace
Build for Wix
United Kingdom is the most one-sided market in this comparison: 116.2K Wix sites to 3.9K on Squarespace, a 97% split. For a new project there, the ecosystem, plugins and talent all point one way.
Which should you choose
A quick read based on reach and regional traction
Choose Squarespace if
- ✓You sell into United States, Sweden and Australia, where it has real traction.
- ✓You value where it concentrates its footprint over sheer volume.
- ✓Your team is already invested in the Squarespace stack.
Choose Wix if
- ✓You operate in Russian Federation, Brazil and Turkey, its heartland.
- ✓You want the larger install base (2.6M sites) and a bigger ecosystem.
- ✓Your team is already invested in the Wix stack.
Export the websites behind either technology
Get the sites using Squarespace or Wix with socials, country and industry filters.