Technology comparison

WordPress vs Wix

A side by side look at reach, regional footprint and where each cms technology actually wins, built from live detections across millions of websites.

VS
WordPress
WordPress
CMS
15.1M
websites tracked
Top market
Germany
Over-indexes in
40 markets
Wix
Wix
CMS
2.6M
websites tracked
Top market
United States
Over-indexes in
10 markets
💡

The short version. WordPress has roughly 5.8x more sites overall (15.1M vs 2.6M). But the split flips by market: WordPress over-indexes in Iran, Russian Federation and Pakistan, while Wix runs the majority in Switzerland, Singapore and New Zealand. Which one fits depends far more on your market than on raw totals.

Head to head

Where each technology comes out ahead, by dimension

Metric
WordPress
Wix
Websites tracked
15,093,984Leads
2,594,409
Category
CMS
CMS
Markets it over-indexes
40
10
Strongest single market
Germany (1.1M)
United States (259.6K)

Who leads each market

Share of the two technologies per country. The marker is WordPress's 85% global share, so bars past it lean WordPress.

WordPressWix
🇷🇺Russian Federation
99%3.5K
🇵🇱Poland
98%5.7K
🇯🇵Japan
96%13.2K
🇪🇸Spain
96%12K
🇮🇹Italy
96%19.3K
🇳🇱Netherlands
95%23.6K
🇩🇪Germany
94%66.7K
🇮🇳India
90%17.3K
🇫🇷France
90%54.2K
🇦🇺Australia
85%43.6K
🇧🇷Brazil
84%35.9K
🇬🇧United Kingdom
81%116.8K
🇨🇦Canada
80%62.2K
🇺🇸United States
80%259.6K
Country reflects each site's detected country signal (primary country or ccTLD).

Where to build

Building an app, theme or agency around one technology? This is where its sites actually concentrate.

WordPress

Build for WordPress

Markets where WordPress punches above its global share
🇮🇷Iran100%52.2K sites
🇷🇺Russian Federation99%259.8K sites
🇵🇰Pakistan98%20.7K sites
🇷🇸Serbia98%23.6K sites
🇻🇳Viet Nam98%62.8K sites
🇵🇱Poland98%299.3K sites
🇷🇴Romania97%72.8K sites
Wix

Build for Wix

Markets where Wix is overwhelmingly the default
🇨🇭Switzerland21%38.2K sites
🇸🇬Singapore21%6K sites
🇳🇿New Zealand20%10.2K sites
🇺🇸United States20%259.6K sites
🇨🇦Canada20%62.2K sites
🇬🇧United Kingdom19%116.8K sites
🇧🇷Brazil16%35.9K sites
Opportunity signal

Germany is the most one-sided market in this comparison: 1.1M WordPress sites to 66.7K on Wix, a 94% split. For a new project there, the ecosystem, plugins and talent all point one way.

Which should you choose

A quick read based on reach and regional traction

WordPressChoose WordPress if

  • You sell into Iran, Russian Federation and Pakistan, where it has real traction.
  • You want the larger install base (15.1M sites) and a bigger ecosystem.
  • Your team is already invested in the WordPress stack.

WixChoose Wix if

  • You operate in Switzerland, Singapore and New Zealand, its heartland.
  • You value where it concentrates its footprint over sheer volume.
  • Your team is already invested in the Wix stack.

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