DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP)

DoubleClick for Publishers is a DoubleClick service that provides a smart interface for the effective management of ad inventory. It is made available by Google. It enables them to sell and schedule their ad inventory with ease. Google offers product training to help publishers utilize all the features provided by DoubleClick for Publishers. DoubleClick for Publishers serves as a hosted ad server and enables publishers to optimize their revenue. It provides accurate forecasting for inventory along with reliable reporting. It is available for use on desktop and smartphone devices. DoubleClick for Publishers gives publishers access to vital information about their ad earnings.

54
websites using DoubleClick for Publishers (DFP)
Create a technology report →
Export with emails, socials, country, TLD and industry filters
Websites using DoubleClick for Publishers (DFP) by countrymarket share · top 5 countries
🇫🇷France
9.3%
🇳🇱Netherlands
7.4%
🇸🇬Singapore
1.9%
🇯🇵Japan
1.9%
🇮🇹Italy
1.9%
0%2.5%5%7.5%10%
Websites using DoubleClick for Publishers (DFP) by industrydetected industries
News & Weather · 33%Technology & Computing · 33%Fashion & Beauty · 33%MARKETSHARE
News & Weather33%
Technology & Computing33%
Fashion & Beauty33%

Websites using DoubleClick for Publishers (DFP)

showing 25 of 54
WebsiteCountryIndustrySizeFounded
Showing 25 of 54 websitesGet the full list →

Frequently asked

What is DoubleClick for Publishers (DFP)?
DoubleClick for Publishers (DFP) is an ad management platform by Google designed to help publishers monetize their content and optimize ad performance. DFP allows publishers to manage multiple ad networks, track ad performance, and create custom ad placements on their websites or mobile apps.
How do I create an ad unit in DFP?
In DFP, ad units are custom containers for ad placements within your website or app. To create an ad unit, navigate to the "Inventory" tab, click "Ad units," and select "New ad unit." Fill in the necessary information, such as name, description, and size, then click "Save" to create your new ad unit.
How do I integrate DFP with my website?
Integrating DFP with your website requires implementing the Google Publisher Tag (GPT) JavaScript code on your site. This code enables DFP to display and track ads on your web pages. You will need to generate the GPT code for each ad unit you have created and add it to your website's HTML source code.
Can I use DoubleClick for Publishers with AdSense?
Yes, you can use DFP in conjunction with AdSense. DFP allows you to manage and display your AdSense ads within the platform. You can easily link your AdSense account to DFP, which enables you to view ad performance and manage AdSense settings alongside other ad networks within the DFP interface.
How do I set up targeting in DFP?
Targeting in DFP allows you to define specific criteria for displaying ads to your audience. To set up targeting, navigate to the "Orders" tab, and create a new line item or edit an existing one. Under the "Settings" section, you will find options for targeting, such as geography, device, browser, and others. Select your desired targeting criteria and save your changes.

Get the free browser extension

Identify the technology stack of any website instantly, right from your browser.