Unruly tracking and usage

Unruly is a video advertising platform that helps brands engage their target audience by delivering video content across premium, brand-safe websites and social media platforms.

While Unruly aims to match your ad placements with your preferred websites or platforms, it cannot guarantee placements on specific individual websites. Unruly works hard to ensure the best possible match of your ad campaign with the right audience.

Unruly measures the success of an ad campaign by evaluating various key performance indicators (KPIs), such as viewability, completion rates, shares, and consumer engagement metrics like click-through rates, brand lift, and purchase intent.

Yes, Unruly uses a combination of first and third-party data sources to target ads based on user demographics, interests, and online behavior. This ensures that your ads reach the right audience and have a higher chance of engagement.

Unruly implements strict brand safety measures, ensuring that all ad placements occur within a brand-safe environment. This includes monitoring for harmful content, partnering with trustworthy publishers, and using industry-leading tools to maintain a high standard of ad placements.