Google Analytics Enhanced eCommerce

Google Analytics Enhanced eCommerce

developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce ↗
Analytics

Google Analytics Enhanced Commerce is a Google service that provides businesses with detailed information about the shopping activity of their customer base. It helps them gain access to vital information based on multiple factors and provides actionable insights. Google Analytics Enhanced eCommerce gives businesses a detailed overview of their product performance. It also gives information like product page views, product detail impressions, product clicks, the number of carts abandoned along with the number of transactions completed successfully. It allows users to perform proper evaluations of data. It also provides a detailed Affiliate Code Report for proper tracking of revenue and transactions.

5,763
websites using Google Analytics Enhanced eCommerce
Create a technology report →
Export the list of all websites using Google Analytics Enhanced eCommerce with their listed metadata
Websites using Google Analytics Enhanced eCommerce by countrymarket share · top 8 countries
🇪🇸Spain
29%
🇷🇺Russian Federation
0.9%
🇧🇷Brazil
0.4%
🇺🇸United States
0.4%
🇳🇱Netherlands
0.1%
🇵🇱Poland
0.1%
🇫🇮Finland
0.1%
🇩🇪Germany
0.1%
0%7.5%15%23%30%
Websites using Google Analytics Enhanced eCommerce by industrydetected industries
Shopping · 32%Family & Relationships · 19%Construction · 19%Medical & Healthcare · 14%Hotels & Accommodation · 8.4%Manufacturing & Industrial · 7.9%MARKETSHARE
Shopping32%
Family & Relationships19%
Construction19%
Medical & Healthcare14%
Hotels & Accommodation8.4%
Manufacturing & Industrial7.9%

Websites using Google Analytics Enhanced eCommerce

showing 25 of 5,763
WebsiteCountryIndustrySizeFounded
Showing 25 of 5,763 websitesGet the full list →

Frequently asked

What is Google Analytics Enhanced eCommerce?›
Google Analytics Enhanced eCommerce is a feature within Google Analytics that provides detailed insights and analysis about an online store's customer interactions and transactions. This powerful tool helps businesses track and optimize their eCommerce performance, enabling them to make data-driven decisions for improved customer experiences and increased revenue.
How does Enhanced eCommerce differ from standard eCommerce tracking in Google Analytics?›
Enhanced eCommerce tracking provides a more comprehensive view of an online store's performance by offering additional metrics and reports that go beyond the standard transaction data. These include product impressions, clicks, adding or removing items from the shopping cart, checkout processes, and refund tracking. This enables marketers and business owners to better understand customer behavior and optimize their online store accordingly.
Do I need to modify my Google Analytics setup to use Enhanced eCommerce?›
Yes, to take advantage of Enhanced eCommerce, you'll need to enable the feature in your Google Analytics account settings and implement additional tracking code into your website or application. This code will capture additional data points required for Enhanced eCommerce, such as product details, pricing, and user interactions.
Is Enhanced eCommerce compatible with different eCommerce platforms?›
Enhanced eCommerce can be integrated with a wide range of eCommerce platforms, such as Shopify, WooCommerce, Magento, and more. Many platforms already have native support for Google Analytics and Enhanced eCommerce, making it easier for online store owners to quickly implement and track data.
Can Enhanced eCommerce help me optimize my marketing campaigns?›
Yes, the data collected through Enhanced eCommerce can be used to evaluate and optimize your marketing campaigns. With insights into customer behavior, shopping patterns, product preferences, and more, you can make informed decisions on your advertising strategies, targeting specific products, audiences, and channels that generate better results for your online store.