Websites using Matomo Analytics

✨ Facts about Matomo Analytics

1. Matomo Analytics is an open-source web analytics platform: Matomo, formerly known as Piwik, is a free, open-source software that provides comprehensive analysis of website traffic and user behavior, allowing businesses to make data-driven decisions to improve their online presence.

2. Ensures user data privacy and compliance with GDPR: Matomo Analytics is designed with privacy in mind. It helps website owners comply with privacy regulations such as the General Data Protection Regulation (GDPR) by offering features like data anonymization, opt-out mechanisms for visitors, and no data storage on third-party servers.

3. Extensive range of features and functionalities: Matomo Analytics provides a wide range of features that help users track and analyze their web traffic, including real-time data updates, visitor profile tracking, e-commerce tracking, event tracking, and goal conversion tracking. Users can also generate custom reports and dashboards to visualize the information that matters most to them.

4. Can be self-hosted or cloud-hosted: Matomo Analytics offers two hosting options: self-hosted, where users can download and install the software on their own servers, and cloud-hosted, where Matomo takes care of hosting and maintenance. This flexibility allows businesses to choose the option that best suits their needs and preferences.

5. Active community and third-party integrations: Matomo Analytics has a large, active community of developers and users who contribute to the platform by creating plugins, offering support, and sharing knowledge. The platform also integrates with various third-party tools and services, such as content management systems, e-commerce platforms, and CRMs, making it easy for businesses to incorporate Matomo into their existing workflows.