What is Open Web Analytics?โบ
Open Web Analytics (OWA) is an open-source application that provides website owners and developers with tools to track and analyze website traffic and user behavior. By integrating OWA into a website, users can gain valuable insights into visitor activity, including page views, clicks, and conversions, allowing them to make data-driven decisions to improve user experience and optimize website performance.
What are the requirements for installing Open Web Analytics?โบ
To install and use Open Web Analytics, your server must meet the following requirements: PHP version 5.2 or later, MySQL version 5 or later, and GD Graphics Library version 2.0 or later. Additionally, your website should allow for the integration and execution of PHP and JavaScript code.
Can Open Web Analytics be used with content management systems (CMS) like WordPress or Drupal?โบ
Yes, Open Web Analytics can be integrated into various content management systems, including WordPress and Drupal. Dedicated plugins and modules are available for both platforms, making it easy to add OWA tracking to your existing website without modifying any core files.
Is Open Web Analytics GDPR compliant?โบ
Open Web Analytics does not have built-in features specifically for GDPR compliance. However, since it is an open-source software, you can modify and configure it to meet your GDPR needs. Ensure that you inform your visitors about the use of OWA for analytics purposes and provide them with the option to opt-out of tracking.
Can Open Web Analytics track e-commerce data?โบ
Yes, Open Web Analytics can track e-commerce data such as transactions, transaction items, revenue, and more. To enable e-commerce tracking, you need to add specific tracking codes to the e-commerce platform you're using. Detailed instructions can be found in the OWA documentation.