Advertiser Tracking

31 technologies in this category

Every Advertiser Tracking technology tracked by Ful.io, ranked by how many websites use each one. Explore the tools in this category and see which platforms lead the market.

TikTok Conversion Tracking Pixel and K50 together are used by about 43.25% of all Advertiser Tracking websites Ful.io tracks across 31 technologies. TikTok Conversion Tracking Pixel alone runs roughly 23.29% and K50 19.96%.

416,424
websites tracked
across 31 Advertiser Tracking technologies
Advertiser Tracking websites over time
416,424websites on 11 Nov 2026
200,000400,000600,000800,0001,000,0002026-09-232026-10-142026-11-012026-11-11
Advertiser Tracking websites by countrymarket share · top 8 countries
🇺🇸United States
15%
🇩🇪Germany
6.6%
🇬🇧United Kingdom
3.2%
🇩🇰Denmark
3%
🇧🇷Brazil
2.3%
🇮🇹Italy
2.2%
🇪🇸Spain
1.7%
🇫🇷France
1.7%
0%3.8%7.5%11%15%
Advertiser Tracking category sharetop 10 technologies
TikTok Conversion Tracking Pixel · 23%K50 · 20%comScore · 19%Nielsen · 19%WP Advanced Ads · 6.3%Pixel Caffeine · 3.2%ByteDance · 1.9%Tapfiliate · 0.9%Pixalate · 0.8%FirstPromoter · 0.8%Others (21) · 4.8%23%TIKTOK CONVE
TikTok Conversion Tracking Pixel23%
K5020%
comScore19%
Nielsen19%
WP Advanced Ads6.3%
Pixel Caffeine3.2%
ByteDance1.9%
Tapfiliate0.9%
Pixalate0.8%
FirstPromoter0.8%
Others (21)4.8%

All Advertiser Tracking technologies

TechnologyMarket shareWebsites
TikTok Conversion Tracking Pixel96,975
K5083,130
comScore79,447
Nielsen78,499
WP Advanced Ads26,260
Pixel Caffeine13,492
ByteDance8,020
Tapfiliate3,784
Pixalate3,439
FirstPromoter3,303
Heylink3,211
FC2 Analyzer3,182
Kwai Conversion Tracking2,705
Kochava2,285
SearchForce2,242
LeadDyno2,005
PartnerStack1,335
Snap Pixel for Shopify793
OSI Tracker638
PageFair434
Placed301
SpotEffects290
Bizo Insights238
Fluid Ads120
Orbee78
WeCanTrack55
Ecomtrack54
Fospha53
ItsUp30
Interclick17
Showing all 30 of 31 technologies