Advertiser Tracking

32 technologies in this category

Every Advertiser Tracking technology tracked by Ful.io, ranked by how many websites use each one. Explore the tools in this category and see which platforms lead the market.

Baidu Analytics and Nielsen together are used by about 65.62% of all Advertiser Tracking websites Ful.io tracks across 32 technologies. Baidu Analytics alone runs roughly 54.30% and Nielsen 11.32%.

693,758
websites tracked
across 32 Advertiser Tracking technologies
Advertiser Tracking websites by countrymarket share · top 8 countries
🇨🇳China
12%
🇺🇸United States
4%
🇩🇪Germany
3.1%
🇩🇰Denmark
1.6%
🇬🇧United Kingdom
1.3%
🇮🇹Italy
1.2%
🇧🇷Brazil
1%
🇪🇸Spain
0.8%
0%3.8%7.5%11%15%
Advertiser Tracking category sharetop 10 technologies
Baidu Analytics · 54%Nielsen · 11%TikTok Conversion Tracking Pixel · 11%comScore · 9.9%K50 · 3.4%WP Advanced Ads · 3.1%Pixel Caffeine · 2.1%ByteDance · 1.2%Tapfiliate · 0.6%Heylink · 0.5%Others (22) · 2.9%54%BAIDU ANALYT
Baidu Analytics54%
Nielsen11%
TikTok Conversion Tracking Pixel11%
comScore9.9%
K503.4%
WP Advanced Ads3.1%
Pixel Caffeine2.1%
ByteDance1.2%
Tapfiliate0.6%
Heylink0.5%
Others (22)2.9%

All Advertiser Tracking technologies

TechnologyMarket shareWebsites
Baidu Analytics376,700
Nielsen78,539
TikTok Conversion Tracking Pixel74,849
comScore68,476
K5023,465
WP Advanced Ads21,726
Pixel Caffeine14,849
ByteDance8,056
Tapfiliate3,826
Heylink3,259
FC2 Analyzer3,098
FirstPromoter3,024
SearchForce2,226
Kochava2,214
Pixalate1,925
LeadDyno1,900
Kwai Conversion Tracking1,872
PartnerStack1,148
OSI Tracker679
Snap Pixel for Shopify452
PageFair447
Placed303
Bizo Insights218
Fluid Ads113
SpotEffects98
Orbee71
Fospha59
Ecomtrack54
WeCanTrack54
ItsUp28
Interclick19
eBay Enterprise11
Showing all 32 of 32 technologies