Google Analytics tracking and usage
Websites using Google Analytics over time
12,154,135websites on 11 Nov 2026
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We track 12,154,135 websites using Google Analytics, along with their country, traffic, industry and platforms. There are 1,050,151 websites using Google Analytics in United States.
About Google Analytics
Google Analytics is a free Google service that gives businesses insight into website and app performance, using machine learning to help optimize marketing ROI.
Category
google.com/analytics↗
Websites using Google Analytics by countrymarket share
8.6%
🇺🇸US3.8%
🇩🇪DE3%
🇬🇧GB2.8%
🇯🇵JP2.4%
🇫🇷FR2.2%
🇷🇺RU2.1%
🇮🇹IT2%
🇳🇱NLWebsites using Google Analytics by industrymarket share · top 6 industries
Shopping
Technology & Computing
Education
Construction
Medical & Healthcare
Marketing & Advertising
0%10%20%30%40%
Frequently asked
What is Google Analytics?›
Google Analytics is a free web analytics tool offered by Google that helps website owners and marketers track and analyze website traffic, visitor behavior, and conversions, providing valuable insights to make data-driven decisions for website improvements.
How do I get started with Google Analytics?›
To get started with Google Analytics, you need to sign up for a Google account (if you don't have one), visit the Google Analytics website, sign up for a new Analytics account, and follow the prompts to set up your first website property. Once completed, you will receive a tracking code to add to your website.
Can I use Google Analytics on multiple websites?›
Yes, you can use Google Analytics for multiple websites. Each website should have its own property under your Google Analytics account, and you will need to add the respective tracking code to each site to collect data individually.
How long does it take for Google Analytics to show data?›
Once the tracking code is correctly installed on your website, Google Analytics can take up to 24 hours to start showing data. However, in most cases, it starts displaying real-time data in a matter of minutes.
What kind of data can I expect to see in my Google Analytics reports?›
Google Analytics provides a wide range of data, such as the number of visitors, page views, time spent on site, bounce rate, and conversions. You can also view demographic information about your users, the devices and browsers they're using, and the channel source that led them to your site. There are customizable reports to suit your specific needs and help you make data-driven decisions.