AppNexus

AppNexus

appnexus.com ↗
Advertising

AppNexus is the former name of the company known as ‘Xandr’. It is a privately held company based in New York. It has been active since 2007. Its name was changed in 2018. Xandr is a technology platform that operates in the field of advertising. It provides data and identity solutions, automation and technology features. It comes with services such as Xandr Invest, Xandr Curate and Xandr Monetize. Xandr Invest is aimed at automating transactions, defining the audience base and achieving unified reach. XandrCurate is aimed at control of market data and creation of an effective strategy. Xandr Monetize is aimed at strategic inventory management along with data-driven yield optimization.

41,568
websites using AppNexus
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Websites using AppNexus by countrymarket share · top 8 countries
🇺🇸United States
13%
🇩🇪Germany
9.2%
🇫🇮Finland
2.9%
🇬🇧United Kingdom
2.9%
🇫🇷France
2.3%
🇪🇸Spain
1.8%
🇵🇱Poland
1.7%
🇳🇱Netherlands
1.3%
0%3.8%7.5%11%15%
Websites using AppNexus by industrydetected industries
Technology & Computing · 20%Shopping · 18%Entertainment · 17%Construction · 17%Marketing & Advertising · 15%Medical & Healthcare · 13%MARKETSHARE
Technology & Computing20%
Shopping18%
Entertainment17%
Construction17%
Marketing & Advertising15%
Medical & Healthcare13%

Websites using AppNexus

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Frequently asked

What is AppNexus?›
AppNexus is a technology company that provides a powerful platform for the buying and selling of digital advertising. It offers a range of products and services, including an advanced programmable marketing platform, ad exchange, data management, and performance optimization tools for publishers, advertisers, and advertising agencies.
How does AppNexus help advertisers?›
AppNexus helps advertisers by providing a platform and technology to efficiently purchase and manage digital advertising campaigns. The platform allows advertisers to target specific audiences, optimize ad performance, analyze campaign insights, and access inventory across various publishers and ad formats.
Can small businesses use AppNexus?›
Yes, small businesses can use AppNexus to manage their digital advertising campaigns. The platform provides cost-effective and scalable solutions that cater to businesses of all sizes, from startups to large corporations, ensuring improved ad performance and return on investment.
How does AppNexus ensure brand safety and protect against ad fraud?›
AppNexus takes brand safety and ad fraud protection seriously. The platform has robust policies and tools in place that monitor and detect fraudulent activity. They utilize machine learning algorithms, manual review processes, and partner with third-party verification providers to maintain a safe and transparent advertising environment.
Is AppNexus compliant with privacy regulations like GDPR and CCPA?›
Yes, AppNexus is committed to protecting user privacy and is compliant with relevant privacy regulations such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. They constantly update their privacy policies and practices in accordance with applicable laws and industry standards.