Websites using AppNexus

✨ Facts about AppNexus

1. AppNexus is a global technology company: Founded in 2007, AppNexus specializes in providing a cloud-based software platform that enables and optimizes programmatic online advertising. It helps advertisers, publishers and intermediaries in the digital advertising industry to effectively buy and sell online ad space in real-time.

2. Acquisition by AT&T: In June 2018, AT&T announced that it had entered into a definitive agreement to acquire AppNexus for an undisclosed amount. The acquisition was completed in August 2018, and AppNexus became a part of AT&T's advertising and analytics division, later rebranded as Xandr.

3. Co-founders of AppNexus: The company was founded by Brian O'Kelley, the former CTO of Right Media, and Mike Nolet, a former Google employee. They both had extensive experience in the digital advertising industry and created AppNexus to advance the efficiency and targeting capabilities of the programmatic advertising ecosystem.

4. AppNexus offers multiple solutions: AppNexus' platform provides various products and services for advertisers, publishers, and intermediaries. Key solutions include the AppNexus Programmable Platform (APP) for advertisers, the AppNexus Publisher Suite for publishers and yield optimization, and the AppNexus Marketplace, which connects buyers and sellers in the programmatic advertising space.

5. Headquarters and global presence: AppNexus is headquartered in New York City, with additional offices in multiple cities across North America, Europe, Asia, and Latin America. This allows the company to serve its clients and partners in various regions, adapting to the unique and diverse needs of the global digital advertising industry.