Ad Exchange

36 technologies in this category

Every Ad Exchange technology tracked by Ful.io, ranked by how many websites use each one. Explore the tools in this category and see which platforms lead the market.

DoubleClick Ad Exchange (AdX) and Media.net Direct together are used by about 51.70% of all Ad Exchange websites Ful.io tracks across 36 technologies. DoubleClick Ad Exchange (AdX) alone runs roughly 26.55% and Media.net Direct 25.14%.

533,492
websites tracked
across 36 Ad Exchange technologies
Ad Exchange websites by countrymarket share · top 8 countries
🇺🇸United States
6.2%
🇩🇪Germany
5.8%
🇬🇧United Kingdom
2.7%
🇷🇺Russian Federation
2.4%
🇫🇷France
1.7%
🇮🇹Italy
1.6%
🇵🇱Poland
1.5%
🇮🇳India
1.4%
0%2%4%6%8%
Ad Exchange category sharetop 10 technologies
DoubleClick Ad Exchange (AdX) · 27%Media.net Direct · 25%OpenX · 20%AppNexus · 7.6%Rubicon Project · 4.2%PubMatic · 3.9%RubiconProject Direct · 3%Sharethrough · 1.3%BidSwitch Direct · 1.1%TripleLift · 1.1%Others (26) · 6.1%27%DOUBLECLICK
DoubleClick Ad Exchange (AdX)27%
Media.net Direct25%
OpenX20%
AppNexus7.6%
Rubicon Project4.2%
PubMatic3.9%
RubiconProject Direct3%
Sharethrough1.3%
BidSwitch Direct1.1%
TripleLift1.1%
Others (26)6.1%

All Ad Exchange technologies

TechnologyMarket shareWebsites
DoubleClick Ad Exchange (AdX)141,657
Media.net Direct134,136
OpenX107,515
AppNexus40,574
Rubicon Project22,636
PubMatic20,567
RubiconProject Direct15,780
Sharethrough6,891
BidSwitch Direct5,788
TripleLift5,631
ExoClick5,576
MicroAd5,031
Adpv4,876
Sonobi3,819
PulsePoint2,720
SixAds for Shopify2,498
Connatix2,206
RubiconProject Reseller1,082
AdBrite648
Vidazoo586
Mediaplex577
adtelligent488
IponWeb BidSwitch475
Yieldlab466
MoPub346
AdTaily256
PixFuture252
Sociomantic160
Native Ads87
Polar80
Nexage49
Metrigo18
YieldBuild11
Hexagram10
Showing all 34 of 36 technologies