PubMatic

PubMatic

Advertisingยทwww.pubmatic.com โ†—

PubMatic is a technology company active since 2006. It is headquartered in Redwood City. It works independently and offers expertise in the field of digital advertising. It mainly works with digital content creators and places a strong emphasis on providing a robust infrastructure. It is recognized as a reliable sell-side platform that offers customer-specific solutions. PubMatic provides protection of ad quality across different channels and ad formats. It also provides audience solutions for publishers, data owners and advertisers through โ€˜Connectโ€™. It offers multi-integration support for video bidding. It also offers several easy-to-use tools for the adequate maintenance of inventory quality. PubMatic offers a media buyer console for facilitating better decision-making by buyers.

19,087
websites using PubMatic
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Websites using PubMatic by countrymarket share ยท top 8 countries
๐Ÿ‡ฉ๐Ÿ‡ชGermany
9.5%
๐Ÿ‡บ๐Ÿ‡ธUnited States
5.3%
๐Ÿ‡จ๐Ÿ‡ฟCzechia
3.4%
๐Ÿ‡ช๐Ÿ‡ธSpain
1.6%
๐Ÿ‡ฌ๐Ÿ‡งUnited Kingdom
1.5%
๐Ÿ‡ฎ๐Ÿ‡นItaly
1%
๐Ÿ‡ต๐Ÿ‡ฑPoland
0.9%
๐Ÿ‡ซ๐Ÿ‡ทFrance
0.9%
0%2.5%5%7.5%10%
Websites using PubMatic by industrydetected industries
Technology & Computing ยท 26%Entertainment ยท 25%Movies & TV ยท 15%Marketing & Advertising ยท 14%Print & Publishing ยท 12%Software Development ยท 8.6%MARKETSHARE
Technology & Computing26%
Entertainment25%
Movies & TV15%
Marketing & Advertising14%
Print & Publishing12%
Software Development8.6%

Websites using PubMatic

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Frequently asked

What is PubMatic?โ€บ
PubMatic is a technology platform that specializes in the automation of buying and selling online advertising spaces. They help digital publishers and advertisers to streamline their ad management and to optimize their revenue through Real-Time Bidding (RTB), programmatic advertising, and advanced targeting techniques.
What types of ad formats does PubMatic support?โ€บ
PubMatic supports a wide variety of ad formats for both desktop and mobile devices, including display banners, video ads, native ads, rich media ads, and interstitial ads to provide a seamless experience to end-users and to maximize the ad revenue for publishers.
How does PubMatic ensure brand safety for advertisers?โ€บ
PubMatic is committed to brand safety and they have developed robust content policies and guidelines to ensure that ads are only shown on trusted and relevant webpages. They employ human and automated processes to constantly monitor ad placements and they also partner with industry-leading third-party verification tools to provide a secure environment for their clients.
How does PubMatic help publishers optimize their revenue?โ€บ
PubMatic utilizes advanced algorithms and machine learning techniques to analyze and optimize the performance of each ad impression. They help publishers to identify the most valuable advertising partners, target the right audiences, and ensure optimal ad placements. Their solution supports header bidding, inventory packaging, and price floor management to maximize publisher's ad revenue.
Can I track the performance of my ad campaigns with PubMatic?โ€บ
Yes, PubMatic provides a comprehensive reporting and analytics suite that allows advertisers and publishers to track their ad campaigns' performance in real-time. They offer detailed insights into metrics like impressions, clicks, viewability, and revenue, along with additional tools like audience segmentation and data visualization, so you can easily measure the success of your campaigns and make data-driven decisions.

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