Demand-side Platform

27 technologies in this category

Every Demand-side Platform technology tracked by Ful.io, ranked by how many websites use each one. Explore the tools in this category and see which platforms lead the market.

Microsoft and Yahoo Advertising together are used by about 96.63% of all Demand-side Platform websites Ful.io tracks across 27 technologies. Microsoft alone runs roughly 60.93% and Yahoo Advertising 35.70%.

1,946,471
websites tracked
across 27 Demand-side Platform technologies
Demand-side Platform websites by countrymarket share · top 8 countries
🇺🇸United States
11%
🇩🇪Germany
6%
🇬🇧United Kingdom
3.8%
🇮🇹Italy
3.3%
🇪🇸Spain
3%
🇫🇷France
2.3%
🇯🇵Japan
2%
🇳🇱Netherlands
1.7%
0%3%6%9%12%
Demand-side Platform category sharetop 10 technologies
Microsoft · 61%Yahoo Advertising · 36%theTradeDesk · 0.9%FreakOut · 0.4%SiteScout · 0.4%StackAdapt · 0.3%AdScale · 0.3%MicroAd · 0.3%Turn · 0.2%OneTag · 0.2%Others (17) · 0.4%61%MICROSOFT
Microsoft61%
Yahoo Advertising36%
theTradeDesk0.9%
FreakOut0.4%
SiteScout0.4%
StackAdapt0.3%
AdScale0.3%
MicroAd0.3%
Turn0.2%
OneTag0.2%
Others (17)0.4%

All Demand-side Platform technologies

TechnologyMarket shareWebsites
Microsoft1,186,019
Yahoo Advertising694,867
theTradeDesk17,835
FreakOut8,281
SiteScout7,384
StackAdapt6,342
AdScale5,170
MicroAd5,031
Turn4,727
OneTag3,345
Advangelists2,372
Smadex1,984
Admixer950
Getintent727
Clickagy306
Emerse207
Theadx204
bRealtime182
Sociomantic160
Cobalt Nitra120
DTScout91
BlueStreak50
Triggit42
RTB Media28
ExactDrive23
Pushub22
Showing all 26 of 27 technologies