Demand-side Platform

27 technologies in this category

Every Demand-side Platform technology tracked by Ful.io, ranked by how many websites use each one. Explore the tools in this category and see which platforms lead the market.

Microsoft and Yahoo Advertising together are used by about 97.10% of all Demand-side Platform websites Ful.io tracks across 27 technologies. Microsoft alone runs roughly 72.08% and Yahoo Advertising 25.02%.

2,707,748
websites tracked
across 27 Demand-side Platform technologies
Demand-side Platform websites by countrymarket share · top 8 countries
🇺🇸United States
23%
🇩🇪Germany
7.4%
🇬🇧United Kingdom
3.8%
🇮🇹Italy
2.6%
🇪🇸Spain
2.3%
🇫🇷France
2.1%
🇳🇱Netherlands
1.9%
🇨🇦Canada
1.6%
0%6.3%13%19%25%
Demand-side Platform category sharetop 10 technologies
Microsoft · 72%Yahoo Advertising · 25%theTradeDesk · 0.8%StackAdapt · 0.3%FreakOut · 0.3%SiteScout · 0.3%AdScale · 0.2%Turn · 0.2%MicroAd · 0.2%OneTag · 0.2%Others (17) · 0.4%72%MICROSOFT
Microsoft72%
Yahoo Advertising25%
theTradeDesk0.8%
StackAdapt0.3%
FreakOut0.3%
SiteScout0.3%
AdScale0.2%
Turn0.2%
MicroAd0.2%
OneTag0.2%
Others (17)0.4%

All Demand-side Platform technologies

TechnologyMarket shareWebsites
Microsoft1,951,791
Yahoo Advertising677,556
theTradeDesk22,681
StackAdapt8,916
FreakOut8,325
SiteScout7,926
AdScale5,509
Turn5,215
MicroAd5,071
OneTag4,239
Smadex2,822
Advangelists2,365
Clickagy1,209
Theadx1,058
Admixer1,000
Getintent757
bRealtime298
Emerse278
Pushub192
Sociomantic153
DTScout147
Cobalt Nitra113
BlueStreak48
Triggit30
RTB Media27
ExactDrive20
Showing all 26 of 27 technologies