Customer Data Platform

54 technologies in this category

Every Customer Data Platform technology tracked by Ful.io, ranked by how many websites use each one. Explore the tools in this category and see which platforms lead the market.

Snowplow Analytics and Lytics together are used by about 73.33% of all Customer Data Platform websites Ful.io tracks across 54 technologies. Snowplow Analytics alone runs roughly 55.49% and Lytics 17.84%.

988,776

websites tracked

across 54 Customer Data Platform technologies

Customer Data Platform websites by countrymarket share · top 8 countries

🇺🇸United States

12%

🇬🇧United Kingdom

3.3%

🇩🇪Germany

2.8%

🇨🇦Canada

2.4%

🇫🇷France

1.7%

🇦🇺Australia

1.7%

🇳🇱Netherlands

1.5%

🇨🇭Switzerland

0.9%

0%3%6%9%12%

Customer Data Platform category sharetop 10 technologies

Snowplow Analytics55%

Lytics18%

Hive.co7.2%

Segment3.9%

Tealium3.9%

Rudderstack2.7%

Sirdata2%

Emarsys1%

Adobe Experience Platform Identity Service1%

Treasure Data0.5%

Others (44)4.5%

All Customer Data Platform technologies

Technology	Market share	Websites
Snowplow Analytics		548,687
Lytics		176,390
Hive.co		70,808
Segment		38,236
Tealium		38,203
Rudderstack		27,011
Sirdata		19,863
Emarsys		10,053
Adobe Experience Platform Identity Service		9,923
Treasure Data		4,789
Woopra		4,186
Salesforce Audience Studio		3,073
BlueConic		2,910
Userpilot		2,814
Commanders Act		2,796
Antsomi CDP 365		2,593
Tail		2,476
Blueshift		2,404
Insider		2,346
Clearbit		2,244
Exponea		2,069
mParticle		1,731
Willdesk		1,711
PriceSpider		1,505
Zeotap		1,395
Listrak		1,258
Totango		1,063
ChurnZero		768
Ometria		735
Zaius		645
Acquia Lift		644
Thunderhead		589
Sub2Tech		344
Voyado		302
Bridg		299
inSided		290
Dengage		277
Custobar		190
Optimove		172
Synerise		165
Cooladata		125
Ascent360		112
Lexer		101
FreshLime		93
FirstHive		73
Leadspace		63
Astronomer		59
ONEcount		53
Fospha		53
Simon		26
Lemnisk		23
Acquia Customer Data Platform		18
SALESmanago		17

Showing all 53 of 54 technologies