Customer Data Platform

54 technologies in this category

Every Customer Data Platform technology tracked by Ful.io, ranked by how many websites use each one. Explore the tools in this category and see which platforms lead the market.

Snowplow Analytics and Lytics together are used by about 73.16% of all Customer Data Platform websites Ful.io tracks across 54 technologies. Snowplow Analytics alone runs roughly 56.13% and Lytics 17.02%.

1,044,852
websites tracked
across 54 Customer Data Platform technologies
Customer Data Platform websites over time
1,044,852websites on 11 Nov 2026
900,000950,0001,000,0001,050,0001,100,0002026-09-232026-10-142026-11-012026-11-11
Customer Data Platform websites by countrymarket share · top 8 countries
🇺🇸United States
13%
🇬🇧United Kingdom
3.5%
🇩🇪Germany
2.9%
🇨🇦Canada
2.4%
🇦🇺Australia
1.9%
🇫🇷France
1.9%
🇳🇱Netherlands
1.6%
🇨🇭Switzerland
1%
0%3.8%7.5%11%15%
Customer Data Platform category sharetop 10 technologies
Snowplow Analytics · 56%Lytics · 17%Hive.co · 6.8%Tealium · 3.9%Segment · 3.9%Rudderstack · 2.7%Sirdata · 2%Adobe Experience Platform Identity Service · 1.2%Emarsys · 1%Treasure Data · 0.5%Others (44) · 4.9%56%SNOWPLOW ANA
Snowplow Analytics56%
Lytics17%
Hive.co6.8%
Tealium3.9%
Segment3.9%
Rudderstack2.7%
Sirdata2%
Adobe Experience Platform Identity Service1.2%
Emarsys1%
Treasure Data0.5%
Others (44)4.9%

All Customer Data Platform technologies

TechnologyMarket shareWebsites
Snowplow Analytics586,523
Lytics177,877
Hive.co70,922
Tealium41,252
Segment40,637
Rudderstack27,823
Sirdata21,100
Adobe Experience Platform Identity Service12,209
Emarsys10,557
Treasure Data4,928
Woopra4,602
Salesforce Audience Studio3,731
Insider3,697
Commanders Act3,475
BlueConic3,371
Userpilot2,855
Antsomi CDP 3652,615
Tail2,495
Blueshift2,477
Clearbit2,434
Exponea2,333
Zeotap2,143
mParticle1,888
Willdesk1,663
PriceSpider1,612
Listrak1,301
Totango1,060
Bridg886
ChurnZero800
Ometria790
Zaius710
Acquia Lift702
Thunderhead492
Sub2Tech438
Voyado351
inSided294
Dengage290
Custobar232
Optimove207
Synerise188
Ascent360129
Cooladata126
Lexer113
FreshLime107
FirstHive76
Leadspace74
Astronomer63
ONEcount55
Fospha53
Simon29
Lemnisk27
SALESmanago19
Acquia Customer Data Platform18
Showing all 53 of 54 technologies